About Us
Welcome to
Ajax Pool & Spa
Ajax Pool & Spa Inc. is based in Basalt, CO and has proudly serviced pools and spas in Aspen, Snowmass, Basalt, and select lower valley areas since 1993. Founded by Patrick and Juliet Phelps, the company began shortly after their honeymoon in Aspen—and has thrived ever since.
With a 5,000 sq. ft. showroom featuring Jacuzzi premium hot tubs and barbecue grills, Ajax Pool & Spa is the Roaring Fork Valley’s ultimate backyard destination. And yes—Jacuzzi Julie makes house calls.
We are Certified Pool Operators and provide pool and hot tub cleaning, repairs, and maintenance for both residential and commercial properties, including hotels and institutions. We also offer VGB upgrades and are fully trained for all system compliance requirements.
Meet Jacuzzi Julie
Juliet Phelps, affectionately known as “Jacuzzi Julie,” began selling spas in the 1970s and oversees our sales and daily operations. She is also active in local charities and has been recognized globally for her expertise in custom spa installations—earning 13 Jacuzzi® International Design Awards, including multiple first-place finishes.
She’s taught at the International Pool & Spa Expo and was featured on the cover of Aqua Magazine. When you choose Ajax, you’re choosing world-class knowledge and personalized service.
Careers at Ajax Pool & Spa
Looking for a rewarding new career in the pool and spa industry? Contact us today to learn more about open positions and how you can join our dedicated team of professionals.
Visit Us in Basalt